join our community

eyebenefit - a clear, simple vision

Our mission is to keep independently owned optical businesses at the forefront of this ever-changing dynamic optical industry. We pride ourselves on the community we have created and truthfully it feels more like one big optical family. Our belief is that business support should be available to all small businesses at no expense, a membership with us will forever be free of fees.

together we are stronger

Eyebenefit is leading the way ensuring that all members are connected within their broader network, through our member group. We have found that a problem shared is a problem halved or even better, solved. Members can reach out to industry peers, suppliers or us at any stage with any issue or concern they have.

We love Eyebenefit!

I love being a member of Eyebenefit. They offer lab support, great deals and group power. Perfect for independents.

Rashelle Cohen Optometrist

consumer cash back

more than meets the eye

A membership with Eyebenefit unlocks endless perks. See below a sneak peek into life as Eyebenefit Member.

exclusive offers

Exclusive Offers & Pricing

Eyebenefit stands for all their members and are committed to bringing them stability by securing exclusive deals, ensuring profitability and providing high quality marketing solutions at affordable prices.

members group

Members Facebook Group

Our community is rich with like-minded independent operators, through our Members Facebook Group we see collaboration, support and innovation. Building business relationships with fellow industry peers through this group develops knowledge and thus fosters strength and empowerment. Small business networking is invaluable, our member platform makes it simple!


Personalised marketing is our difference. Our team is equipped with the best tools and experience to tailor make marketing solutions to perfectly complement individual business branding. We stand to take the stress out of marketing for our members so that their focus is on what matters the most – their customers!


By reinvesting a percentage of your combined total spending with our participating suppliers Eyebenefit injects that straight back into your business! This rebate converts into a store credit that can be spent on any services featured within the Eyebenefit Support Hub.
Allowing members to grow, develop and market their business without breaking the budget!


We believe that your hard earned business profits are best spent elsewhere and that is why Eyebenefit is fee free. Yes, completely. No joining fees. No annual fees. No turnover fees. Ever. Our promise is that membership is free not only today but always.


We are committed to the protection of your information. All suppliers that are partners with Eyebenefit enter into a strict privacy agreement, this dictates that they have no access to any members sales figures. You can access our Privacy Policy here.