About us
Eyebenefit stands with independent Optometry | Eyebenefit stands with independent Optometry | Eyebenefit stands with independent optometry | Eyebenefit stands
Eyebenefit stands with independent Optometry |
Supporting
your independence
Eyebenefit is more than a buying group — we’re a collaborative network built to empower independent optical businesses.
We exist to remove barriers, open doors, and provide independent practices with the tools, connections, and confidence to thrive.
From marketing to supplier relationships, we simplify the complex, so you can focus on delivering exceptional care.
Whether you're just starting out or scaling an established business, Eyebenefit is here to support your growth every step of the way — without fees, without fuss, and always with your success in mind.
Meet our founders
Ken Rogers and Matt Garratt, the co-founders of Eyebenefit, are seasoned professionals with deep expertise across all facets of the optical industry.
Driven by a shared vision, they set out to build something greater than a traditional buying group. Eyebenefit was conceived as a dynamic network where independents could share insights, uplift one another, and access the kind of meaningful support that makes growth sustainable.
Through this platform, members tap into exclusive supplier pricing, practical tools, and — perhaps most importantly — a trusted circle of peers navigating the same journey.
Their mission has always been to empower independents to succeed while preserving their autonomy. Eyebenefit stands as a testament to that commitment — a home for collaboration, innovation, and professional connection across Australia’s independent optical landscape. Together, this community proves that independents are stronger when they support each other.
Meet our team
Lisa Cappuccio
COO
Sheri Png
Creative Lead & Graphic Designer
Sonalee Ghelani
Digital Marketing Strategist
Camila Furci
Marketing & Communications Coordinator
Eyebenefit stands with independent Optometry | Eyebenefit stands with independent Optometry | Eyebenefit stands with independent optometry | Eyebenefit stands
Why Choose Eyebenefit?
Exclusive Supplier Discounts
Save on products while keeping your business competitive and profitable.
Tailored Marketing Solutions
From professional recall letters to impactful social media strategies, our services are crafted in collaboration with you because we know every business is unique.
Connected Community
Say goodbye to feeling isolated. Through Eyebenefit, you’ll join a network of peers ready to share insights, provide support, and exchange ideas—all geared toward growth.
No Membership Fees
Enjoy all these benefits at absolutely no cost. Joining Eyebenefit is 100% free with no ongoing fees.
The support that we receive is just perfect. It’s easy to feel isolated being an independent practice. Eyebenefit has made our lives so much easier with help in making professional recall letters, social media, etc. Nothing is too much trouble.
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