Eyebenefit Blog Posts

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Latest Articles from Eyebenefit

Uncovering efficiency online – online booking for independent optometrists!

Online booking. We know it, we have used it for ourselves, yet are we using it in your independent optical store. It is a common conversation that we are involved in with members, and some really common concerns are raised each time.

So, we thought we would debunk the rumours and eradicate the fear of the online realm once and for all right here!

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Hire with confidence as we take the guess work out of Human Resources!

The hardest part of owning and managing a small business is the human resources side of things.

In this blog we hope to provide you with some essentials of well-drawn up employment documentation, so that next time you are handling your own HR department you will feel confident doing so.

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What you see is what you get – let your optical expertise & passion shine through your shopfront windows!

We have said it before, and we will say it again, first impressions last.

We have thrown together a few ideas to help get you started with your next window display and have you providing the public a visual gateway into your store.

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Unlock a new level of accuracy & efficiency with barcoding

Unlock a new level of accuracy & efficiency with barcoding!

If you are wondering how to maximise your practice management system, this blog is perfect for you to grasp a better understanding of barcode use.

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Tightening the focus on Product Photography for Independent Optical Practices

The visual aspect of social media makes photography an essential to nail in every post.

Our latest blog will equip you with all the trade secrets of product photography and have you kicking it with the best of the best in no time at all!

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Getting the most out of your customer database

In order to market your practice successfully, it is essential to have a detailed understanding of your target audiences. The best way to do this is through your existing Practice Management System.

Check it out here and get data collecting today!

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New Year, New Benefits, New Campaign Opportunities!

Every year as we bid the year that was a fond farewell, we welcome in the fresh slate a new year brings. During this time, we promise ourselves many things, personally, professionally, physically and mentally. Whether you are a new year’s resolution person or not, you can’t deny the fresh energy that seems to come following the festive season break.

Why not channel this energy into your customers with a New Year Rebate Reset Campaign.

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SMS & MMS Marketing

You can’t deny it, the digital age has created extraordinary convenience when it comes to getting a reminder, asking a question, or simply getting a message or offer across. SMS or MMS messaging is quick, simple, reaches a wide audience and is super cost effective.

With that in mind, we thought we should share some of our hot tips for creating a successful messaging campaign!

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101 Guide to Social Media Success for Independent Optometry Practices

Hashtags, Algorithms, DMs, Likes, Shares and Tags – a language of which most us don’t naturally speak. To alleviate some of the confusion in this realm we have listed the most important things to consider for your channels.

Check out our social media guide blog to start making your profiles sing!

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Maximise your Use it or Lose it Campaign

Marketing seems to cause headaches for a lot of our members – we get it, there is so much pressure and just so many marketing do’s, don’ts, how to’s and so called ‘experts’ that constantly make the task even more difficult than it already is.

We have developed this quick little 5 point journey with simplicity in mind, so that you can not only head in the right direction with marketing your practice, but in fact you can begin to shine!

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