As an independent optometrist or optical dispenser, it’s not doubt you will have heard of retail buying groups. There is a lot of overwhelming hype surrounding buying groups, but what do they really do? Are they worth joining? Why do they exist?
The majority of us turn to the internet to find local services – including an optometrist. A website is therefore vital to ensure that your customers can not only find you – but your site will also help them decide whether to choose you over the competition.