Working Together For a Brighter Vision

Are you an independent optometrist or optical dispenser?

We can help you stay profitable, competitive and connected through better pricing, partnership and community.

For more than 10 years, Eyebenefit has been supporting independent owner
operators to not just stay in business, but thrive in business. By partnering with leading optometry suppliers, we can secure significant savings for you as a valued member of our optical buying group.

But being a member of Eyebenefit is not just about discounts and savings. It’s about community and support. Working together as an industry is essential for business growth and success in a challenging market place. Quite simply, we are better and stronger together.

We choose Eyebenefit because we weren't forced into participating into discounting or dealing with certain suppliers. We are able to keep full independence and have support when and as needed.



Great group to be in without a cost and good like minded people to network with.


Latest news and articles

New Year, New Benefits, New Campaign Opportunities!

Every year as we bid the year that was a fond farewell, we welcome in the fresh slate a new year brings. During this time, we promise ourselves many things, personally, professionally, physically and mentally. Whether you are a new year’s resolution person or not, you can’t deny the fresh energy that seems to come following the festive season break.

Why not channel this energy into your customers with a New Year Rebate Reset Campaign.

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SMS & MMS Marketing

You can’t deny it, the digital age has created extraordinary convenience when it comes to getting a reminder, asking a question, or simply getting a message or offer across. SMS or MMS messaging is quick, simple, reaches a wide audience and is super cost effective.

With that in mind, we thought we should share some of our hot tips for creating a successful messaging campaign!

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Maximise your Use it or Lose it Campaign

Marketing seems to cause headaches for a lot of our members – we get it, there is so much pressure and just so many marketing do’s, don’ts, how to’s and so called ‘experts’ that constantly make the task even more difficult than it already is.

We have developed this quick little 5 point journey with simplicity in mind, so that you can not only head in the right direction with marketing your practice, but in fact you can begin to shine!

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Want to find out more?