unbeatable pricing, partnership & community

Eyebenefit can assist you and your business to stay competitive, profitable and well connected within the forever evolving optical industry.

For more than 14 years now, Eyebenefit has been operating as an optical buying group for independent owner-operated optical stores.

Free to join with zero ongoing membership fees, Eyebenefit partners with leading optometry suppliers to secure significant savings and exclusive deals for our members. By joining our community you will unlock access to limitless business support.

We love Eyebenefit!

They provide excellent and cost effective marketing with their marketing rebate system that is an easy process and looks great.

The social connections and support are amazing and as a regional practice we are so thankful for the connections we have made to continue to support each other in our businesses, especially through the challenging times.

Wangaratta Eyecare

Being a member of Eyebenefit is not just about discounts and savings. It’s about community and support. Working together as an industry is essential for business growth and success in a challenging market place.

quite simply, we are
stronger together.

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what we offer?



I have been a member of Eyebenefit for over 3 years.

The beauty of EyeBenefit is that whilst they have managed to negotiate deals that as a sole trader I could never hope to match, I am not locked into any one supplier. I really do have the luxury of choice.



Read our marketing tips on how to make small changes that can grow your business.

Behind the Lens: Eyebenefit Member Interviews – Eyescan

This month, we had the pleasure of chatting with Melinda King, Practice Manager at Eyescan Toorak, to gain insights from her invaluable experience in the optical industry. With years of expertise under her belt, Melinda shares her insights, tips, and experiences working in an optical practice.

Let’s dive into the Q&A blog to learn from her wealth of knowledge!

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Behind the Lens: Eyebenefit Member Interviews

We reached out to Wayne from Lake & Valley Optical to tap into his expertise as a store owner and gain insights into the success of his optical store and their practices.

Read the complete interview to uncover invaluable learnings and proven strategies that could elevate your practice!

Read More »