standing alongside independent optical stores & optical dispensers

unbeatable pricing, partnership & community

Eyebenefit can assist you and your business to stay competitive, profitable and well connected within the forever evolving optical industry.

For more than 10 years now, Eyebenefit has been operating as an optical buying group for independent owner-operated optical stores.

Free to join with zero ongoing membership fees, Eyebenefit partners with leading optometry suppliers to secure significant savings and exclusive deals for our members. By joining our community you will unlock access to limitless business support.

We love Eyebenefit!

They provide excellent and cost effective marketing with their marketing rebate system that is an easy process and looks great.

The social connections and support are amazing and as a regional practice we are so thankful for the connections we have made to continue to support each other in our businesses, especially through the challenging times.

Wangaratta Eyecare

Being a member of Eyebenefit is not just about discounts and savings. It’s about community and support. Working together as an industry is essential for business growth and success in a challenging market place.

quite simply, we are
stronger together.

ready to sign up?



what we offer?



I have been a member of Eyebenefit for over 3 years.

The beauty of EyeBenefit is that whilst they have managed to negotiate deals that as a sole trader I could never hope to match, I am not locked into any one supplier. I really do have the luxury of choice.



Read our marketing tips on how to make small changes that can grow your business.

What makes a great optometry website and how to get one…

The majority of us turn to the internet to find local services - including an optometrist A website is therefore vital to ensure that your customers can not only find you - but your site will also...

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What are the benefits of an optical buying group?

As an independent optometrist or optical dispenser, it’s not doubt you will have heard of retail buying groups There is a lot of overwhelming hype surrounding buying groups, but what do they...

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5 quick marketing pick-me-ups for your practice

Marketing seems to cause headaches for a lot of our members - we get it, there is so much pressure and just so many marketing do’s, don’ts, how to’s and so called ‘experts’ that constantly...

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Maximise your Use it or Lose it Campaign

As we race towards the end of year once again, it is time to get planning your Use it or Lose it Campaign for 2021!  Majority of health fund benefits reset on the 31st of December; giving you the...

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101 Guide to Social Media Success for Independent Optometry Practices

Digital media has overhauled marketing as we used to know it in the past 10 years  Today well over 50% of the population consumes news, advertising and general communications...

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SMS & MMS Marketing

You can’t deny it, the digital age has created extraordinary convenience when it comes to getting a reminder, asking a question, or simply getting a message or offer across ...

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New Year, New Benefits, New Campaign Opportunities!

Every year as we bid the year that was a fond farewell, we welcome in the fresh slate a new year brings  During this time, we promise ourselves many things, personally,...

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Getting the most out of your customer database

In order to market your practice successfully, it is essential to have a detailed understanding of your target audiences  The best way to do this is through your existing Practice...

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Tightening the focus on Product Photography for Independent Optical Practices

These days majority of all optical businesses will have a social media presence of some kind  You’ll know from scrolling fellow business pages or even larger optical chain...

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Unlock a new level of accuracy & efficiency with barcoding

As a buying group with a large member cohort, we have the privilege of seeing how each individual practice within our community runs  There are often large differences in how...

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What you see is what you get – let your optical expertise & passion shine through your shopfront windows!

We have said it before, and we will say it again, first impressions last  What you portray to the outside world through your shopfront windows can help or hinder impressions you...

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Hire with confidence as we take the guess work out of Human Resources!

The hardest part of owning and managing a small business is the human resources side of things  Unlike large corporations who have a whole department dedicated to HR, as a small business owner...

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Uncovering efficiency online – online booking for independent optometrists!

Online booking We know it, we have used it for ourselves, yet are we using it in your independent optical store  It is a common conversation that we are involved in with members,...

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