New year, new social media calendar!

This blog will focus on creating a social media calendar specifically. Like anything in business, social media runs the smoothest when kept to a plan. Planning incorporates content themes, formats, posting frequency and social media channel selection. With the universal goal of creating consistent, thumb-stopping, attention-catching social media! Want to know more? Read on!

12 months, 12 fresh campaign opportunities!

Whilst we don’t think it is necessary to run a campaign a month, we thought we would help you with some new ideas that you may like to implement in your optometry practice this year. In this blog we will give you a campaign idea for every month, so that if/when you are stuck for a way to engage your patients, you will find an answer here!

What a year 2023 has been at Eyebenefit!

This year witnessed us grow in members, suppliers, and staff. An achievement we credit to this unique community that we have the pleasure of being involved in. We thought we would take the opportunity to highlight some of our favourite moments of this year, most of which were shared with you, our community!

Marketing to different age demographics

Age demographics are a crucial focus when it comes to successful targeted marketing techniques. It won’t surprise you to learn that what works for your 30-year-olds, doesn’t necessarily have the same effect on your 70-year-olds, and neither it should! So, what works best for whom and why? We are specifically going to look at the five generations that you are likely to have registered in your optometry practice and discover what makes them tick!

Managing & motivating your team

Often one of the most overlooked but incredibly difficult aspects of business is managing your staff. Although we would never tell you how to do it, having been in this position ourselves, we are able to share some handy hints that we have learned along our own journeys. This blog will equip you with a solid foundation for you to confidently work with your staff and make your small business team thrive.

Creating long-term patients & promoting retention in optometry

One of the key paths to independent practice success is the growth and retention of your patient database. Investing in your patients can result in great marketing for your practice. This blog will unpack some simple and effective ways of boosting and maintaining retention within your independent optometry practice.