Marketing solutions that help your practice shine! stand-out! succeed!

Eyebenefit stands with independent optometry | Eyebenefit stands with independent optometry | Eyebenefit stands with independent optometry | Eyebenefit stands

Eyebenefit stands with independent optometry |

Transform your optical practice with tailored marketing solutions designed for optometrists & dispensers.

As Australia’s leading optical buying group, we understand your independent practice needs more than just great products – you need strategic marketing support to stand out in today’s competitive landscape.
 
Our dedicated marketing team works as an extension of your practice, delivering customised solutions that attract new patients and strengthen relationships with existing ones. Whether you’re looking to refresh your brand, enhance your digital presence, or launch targeted campaigns, we have the expertise and tools to help your practice thrive.

Marketing Campaigns

Website Design

Social Media

Print & Digital Design

Branding

Marketing Strategy

Accessories

Comprehensive Marketing Solutions

Digital marketing excellence

  • Engaging, patient-focused website design optimised for growth
  • Strategic social media management across platforms
  • Targeted SMS and MMS marketing campaigns
  • Custom Meta (Facebook & Instagram) advertising campaigns
  • Personalised Canva templates for consistent branding

Brand development & print solutions

  • Complete brand refresh services
  • Professional photography services
  • Custom cleaning cloths and retail bags
  • Direct mail marketing campaigns
  • Professional printing services for all practice materials

The Eyebenefit difference

What sets our marketing services apart is our deep understanding of the optical industry.

Every solution we offer is tailored specifically for optometry practices, ensuring your marketing investments deliver real results. Our team stays current with industry trends and best practices, helping you maintain a competitive edge while you focus on what matters most – caring for your patients.

Eyebenefit stands with independent optometry | Eyebenefit stands with independent optometry | Eyebenefit stands with independent optometry | Eyebenefit stands

Our Services

Marketing support that grows with you

We believe in flexibility and scalability. Whether you need a complete marketing overhaul or specific services to complement your existing strategy, our Support Hub provides easy access to all our marketing solutions. Plus, through our Eyesupport Vision Rebate Program, members can reinvest a portion of their spectacle lens supply partner spend into these business-building services.

Eyebenefit stands with independent optometrists | Eyebenefit stands with independent optometrists | Eyebenefit stands with independent optometrists | Eyebenefit stands

GETTING STARTED

Ready to elevate your practice’s marketing? Members can access our Support Hub to explore our full range of services and begin crafting your custom marketing strategy. Our experienced team is here to guide you every step of the way, ensuring your practice gets the visibility and growth it deserves.
 
Contact our marketing team today to discover how we can help your practice reach its full potential.
MARKETING SERVICES

Frequenty Asked Questions

Unlike general marketing agencies, we specialise in the optical industry. Our team understands the unique challenges of optometry practices, compliance requirements, and what drives patient decisions. This industry-specific expertise means we can deliver more effective, targeted marketing solutions without the learning curve.

Our approach is designed to save you time while delivering exceptional results. We manage every aspect of implementation and oversight, needing only your initial strategic input and occasional reviews. Whether you prefer to stay hands-on or step back, most of our clients find they’re free to focus on patient care while we expertly handle their marketing needs.

Our marketing team is here to help your practice grow, no matter where you're starting from. We offer everything from simple branded materials to complete marketing campaigns, and we'll guide you through choosing the services that best match your goals and budget. Our team will work closely with you to understand what you want to achieve and recommend the right solutions for your practice.

Members can access all marketing services through our Support Hub. Simply log in to browse available services, request specific solutions, or contact our marketing team for guidance. We'll work with you to develop a customised marketing plan that fits your goals and budget.

Absolutely! All our marketing solutions are fully customisable to align with your practice's unique brand identity. From cleaning cloths to social media templates, we ensure consistency across all marketing materials.