Launch your Optometry practice into the Meta-verse using Meta ads!

We have mentioned social media time and time again as a great marketing tool and although a presence online is one thing, there are many more ways for independent optometry practices to level up with the big names, and one of them is with Meta ads. 

Despite social media advertising being nothing new, these ads are truly revolutionising the game.  Using clickbait, these ads have been proven to drive web traffic and increase brand awareness through their targeted approach. If you are active and engaged with your social media platforms, then Meta ads featuring on Instagram & Facebook might be the thing for you!

What are Meta ads?

Have you ever been talking about going somewhere, buying something, or looking into a product and the next thing you know it is in your social media newsfeed?  Well, that is a Meta ad! The Meta platform enables advertisers (you) to target advertisements based on a consumer’s location, interests, demographics, and past user behaviour.  Meaning those who statistically should be most interested in you will be the ones who will see your ads on their newsfeeds!  As the digital landscape continually evolves, integrating Meta ads into your marketing strategy provides a dynamic and effective means to stay ahead in the competitive market.  This magical algorithm-based advertising platform is a serious game-changer.

Why should you consider Meta ads?

The power of Meta ads is huge.  Depending on your advertising goal, these ads are specifically designed to do one of the following:

  • Drive more traffic to your website
  • Increase your brand awareness
  • Connect with more potential consumers
  • Increase your sales lead generation
  • Boost online sales

This is all achieved by increasing your online visibility to targeted groups of people.  The sheer volume of active users on Meta platforms each day makes marketing in this area seem a no-brainer.

What do Meta ads look like?

Much like anything in marketing, the world is somewhat of your oyster here.  You can use an array of social media posting formats such as images, videos, carousels, and collections.  The messaging you use in combination with the media is dependent on what exactly you wish for your ad to achieve. 

For example, if you hope to generate more web traffic, your messaging will direct consumers to your linked webpage to book an appointment or view your services, you may use a video, for instance, showing your webpage and a mouse icon clicking on your booking portal link to do this.

How are Meta ads controlled?

The Meta ads manager portal enables you to take control of your ads on both Facebook and Instagram from one central location. The manager portal also allows you to track the performance of your ads to see how effective they are.  This live tracking information is invaluable and will empower you with the knowledge of what is working well, what is completely missing the mark and where improvements need to be made.  The manager portal gives you complete control, you can schedule ads for times, dates and seasons, you can take them down if they are not achieving what you would like them to and of course, optimise them if there is a need. 

If you are looking to expand your reach and improve your advertising game online, then Meta ads could be the versatile marketing solution for you.  Like in all marketing, the key to success on this powerful advertising medium is using the ads manager to review ad performance, adapting your strategy and optimising ads to better match your target audience.  The analytics that Meta ads provide to users, allows you to do this with ease and presents this data in a simple and easy to understand format.  A successful Meta ads campaign can truly grow your business and push your brand awareness far and wide with the touch of a button.

If all of this sounds appealing, yet you are overwhelmed at the thought and don’t know where to start, we’ve got you!  Eyebenefit has recently added Brand Awareness Meta Ads to our wide range of specialised marketing services.  Not only can we get you set up and running with Meta Ads, but we can also manage your ads service so you can focus your attention where it matters most – in-store!  

For more information on this service simply fill out the enquiry form below and our Meta Ads expert will be in contact with you to get your social media advertisement journey started!

Contact us for more information...

Other blogs you may be interested in...

Behind the Lens: Eyebenefit Member Interviews

We reached out to Wayne from Lake & Valley Optical to tap into his expertise as a store owner and gain insights into the success of his optical store and their practices.

Read the complete interview to uncover invaluable learnings and proven strategies that could elevate your practice!

Read More »