OSA has been supplying Australian Independent Optometry for nearly 30 years through the expertise of our core laboratories City Optical – Powered by OSA and OSA Online.

 

2019 launches the complete OSA brand of optical lens and coating solutions to cater for all patient lifestyles, whilst continuing to provide the expertise of a small lab with local & friendly customer service.

new collections

TRANSITIONS XTRActive

Offer available from 1 October 2021 to 28 February 2022.

Get two pairs of lenses to match your lifestyle and protect your eyes.

*Term & conditions apply.

Transitions lenses has introduced two new lenses to its clear to extra dark range. Introducing Transitions XTRActive new generation and Transitions XTRActive Polarized.

The difference? Transitions XTRActive Polarized is dark and polarised in the sun, while Transitions XTRActive new generation are darker but do not polarise outdoors. 

OSA has a number of social media posts & suggested captions that is available to download below.

supporting assets

INSTAGRAM ASSETS

Suggested Caption:

When you’re on-the-move, your vision needs change! Transitions XTRActive new generation lenses help provide XTRA light protection from bright glare as you go from indoors to outdoors, from day to night. 

Ask us about the latest Transitions XTRActive technologies which are the darkest photochromic lenses in the Transitions range. You can also learn more here: https://bit.ly/XTRActiveNewGen

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Changing seasons call for light intelligent lenses!

Transitions XTRActive new generation take you from day to night. They take you from indoors, to outdoors, and from foot to car.

The lenses adapt to suit outdoor conditions whether that’s bright sunlight, partial sunlight, gloomy conditions… or anything in between!

Ask us how Transitions XTRActive new generation could suit your lifestyle when you next visit. You can also read more here: https://bit.ly/XTRActiveNewGen

IG = stylishjournal

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Simplify your life with light intelligent lenses.

Transitions lenses take adapt to suit your conditions as you go about your busy day moving from indoors to outdoors, and from day to night.

Available in 7 lens colours, which would you choose? Jack chose Sapphire because he loves blue hues.

Ask us to show you the 7 lens colours of Transitions lenses and how the lenses work when you next visit.

You can also read more here: https://bit.ly/GEN8ANZ

IG = itsmejack

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With Transitions lenses, you can travel with style. 

Soak in the sights while protecting your eyes from the sun’s bright glare, thanks to Transitions XTRActive new generation lenses.

Clear indoors, the lenses automatically darken to be extra dark outdoors. Transitions XTRActive lenses also darken in the car. Not only that, you can tailor your eyewear with by choosing one of the three classic Transitions XTRActive lens colours.

Read more here https://bit.ly/XTRActiveNewGen or ask us for further information you are next in-store.

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NEW: Transitions XTRActive Polarized.

Clear and unpolarised indoors, this photochromic lens not only darkens outdoors – it also polarises. The darker it gets, the more polarised it becomes.

The dynamic polarisation enables the lens to achieve 90% polarisation efficiency. The lens is extra dark outdoors – even in hot temperatures.

While not polarised in the car, Transitions XTRActive Polarized goes dark in the car to provide light protection while driving.

Transitions XTRActive Polarized blocks 100% UVA and UVB, along with filtering blue light indoors and outdoors.

Ask us about this one-of-a-kind breakthrough technology when you next visit.

Suggested Caption:

Photochromic lenses that are clear indoors, extra dark outdoors and work in the car? Yes please! Transitions lenses has introduced two new lenses to its extra dark range. Transitions XTRActive new generation are the darkest lens outdoors. Transitions XTRActive Polarized features breakthrough dynamic polarisation technology which means as the lens darkens it also polarises. Why not consider these leading technologies when you next update your glasses?

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Did you know 9/10 people experience light sensitivity? And 3/10 people are VERY light sensitive?
You can take a quick light sensitivity quiz here to assess your own light sensitivity: www.transitions.com/quiz If you are moderate to very light sensitive you might want to consider Transitions XTRActive range of clear to extra dark lenses. They are designed for very light sensitive people, those frequently exposed to bright or reflective light, and those wanting a darker lens outdoors. Ask us how to address your light sensitivity level when you next come in store.

TRANSITIONS SIGNATURE GEN 8

Our new generation of lenses equipped with GEN
8 breakthrough technology is for you!

Always pushing boundaries, Transitions challenged its research team to develop a light intelligent photochromic lens that was darker outdoors, clear indoors, with improved reaction and fade back speeds, all without compromising on protection and quality.

The result of years of research and in-depth scientific studies, Transitions® Signature® GEN 8™ is the first light intelligent photochromic lens with a revolutionary nano-composite technology that pushes photochromic performance and offers optimum vision, comfort and protection all day long.

OSA has a number of social media assets & suggested captions that is
available to download below.

supporting assets

INSTAGRAM ASSETS

Accessories

Suggested Caption 1:

Monochrome is in, and so is Transitions. Complete your look with a classic Transitions Lenses and iconic frames. #TransitionsStyleAcademy
#TransitionsGEN8
Camera and shades

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Don’t forget your Transitions for your long romantic walks on the beach!
#TransitionsStyleAcademy
#TransitionsGEN8
Transition Glasses

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Don’t feel blue, feel Sapphire with Transitions Style Colours Sapphire!
#TransitionsStyleAcademy
#TransitionsGEN8
Glasses and cup

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One Pair, multiple locations! Transitions goes from clear to dark when heading out, and then intelligently back to clear when indoors!
#TransitionsGEN8
#TransitionsStyleAcademy
Glasses and perfume

Suggested Caption 5:

One Pair, multiple locations! Transitions goes from clear to dark when heading out, and then intelligently back to clear when indoors! #TransitionsGEN8 #TransitionsStyleAcademy

 

Glasses and shirt

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Classic white shirt for all occasions. Transitions Lenses for any locations! #TransitionsGEN8 #TransitionsStyleAcademy

Glasses and coffee

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Add your flare onto any frames with Transitions Style Colours! #TransitionStyleAcademy
#TransitionsGEN8
TransitionGen8

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Accessories all your outfits with your new Transitions lenses. Available Instore and all frames you love! #TransitionsStyleAcademy

Glasses

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Don’t feel blue, feel Sapphire with Transitions Style Colours Sapphire! #TransitionsStyleAcademy
#TransitionsGEN8
Glasses and perfume

Suggested Caption 10:

Accessories all your outfits with your new Transitions lenses. Available Instore and all frames you love! #TransitionsStyleAcademy
#TransitionsGEN8