Frames Etcetera was established in 1996, and continues to grow in size and reputation as one of Australia's leading independent frame distributors.
Our commitment to customer service is a priority within the company. We pride ourselves in providing personalized, friendly and efficient service.
Through our exclusive distribution agreements, we are able to supply collections from Europe and the USA including William Morris London and Caroline Abram from Paris and REVO from USA.
We are very much aware of the importance of lifestyle brands, and focus on the development of these brands to reflect the changing fashions and emerging trends overseas.
Frames Etcetera also understands the importance of improving the supply chain process for the independent optical industry . Our Company has been at the forefront of developing a vertical supply solution in association with leading laboratories, including Essilor, City Optical and Wallace Everett. We now have one of the most extensive range of optical frames and sunglasses available to order as a complete package in a “tried and tested “ process. Our company will continue to extend this business model for the maximum benefit and efficiency for all independent practices.
We also have an extensive range of accessories including cases, cloths, cleaning solution, cords and nose pads. We also offer printed and embossed branded cases and cloths at extremely competitive prices.